Germans are known for their impressive engineering and industrial prowess. But as one will discover through the campaign, beneath their hardcore exteriors lies the vulnerable underbelly of the German stereotype. Because as it turns out, Germans are really just softies.
“Fuck the rules!” says Vinnie Jones, showing his softer side as he dances to the soundtrack of 80’s synth. In reality, he is much more than the thug from Guy Ritchie’s ‘Lock, Stock and Two Smoking Barrels’. He catapulted himself from the fifth division of English football, all the way to Hollywood, and sold carpets on his way there. His highly individual path symbolises muun’s motto ‘Choose Your Comfort’. The backdrop of the first film of the series is one of the most unconventional homes of the 20th Century – The Sheats Goldstein Residence – designed by the legendary architect John Lautner.
“When little kids yell things like: What the hell is that?! You’re a dude in a dress. You gotta just let that stuff roll off your back.”
– Jinkx Monsoon
The “Choose Your Comfort” series for muun continues with the release of Part Two: Style – starring Ru Paul’s Drag Race winner and international sensation Jinkx Monsoon. In the film, Jinkx lays bare her bold choice to defy the ‘norm’ and present herself to the world in drag. She explains that true comfort is loving your own individuality.